Picking a PPC Agency which meets your preferences is a long and often difficult process. Many client’s will go through a variety of agencies before choosing the right someone to meet their business model.
This does not necessarily mean how the past agencies were not efficient at their work, but signifies that the current marketplace is so bespoke that client’s are demanding more insight that before.
There exists plenty of choice, there ought to be 1000’s of dedicated and integrated PPC agencies who use different tools and strategies to achieve their client’s targets. This article aims to provide a few tips on what to look for and what things to ask, in early stages of your RFP.
Are you currently restricted to one tracking/bid management tool? – Many PPC agencies, utilise a third party or in-house technology solution which manages your campaign performance, when they are limited to one solution. Then is that solution suited to your model??
Is it possible to provide case studies on you clients, performance? – Obviously this information is confidential, however they should be able to provide “ball park” figures and percentages to enable them to prove how successful they are. You will need to have a look at their performance since dealing with the campaign so ask for a both before and after snapshot gain access to the impact.
What differentiates from the others? – This has become the most important question of those all, with a lot of PPC agencies competing for your personal business, what makes them different? Expect some “marketing” fluff in this reply, but look in between the lines, an agency must be passionate and committed to the the clientele and provide something unique.
Describe our business, and exactly how it really is currently viewed in the market – A PPC agency should be aware of there client’s business and products inside out, they must be an extension in the marketing team, ppcmangement need to know your small business. And also this shows if the agency is doing their research and has taken enough time to comprehend your preferences.
Simply how much? – Relatively easy really, what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Buy it in composing and make sure that prices are fully transparent. After you have this you might be then capable of working out a real Return on your investment (ROI).
Include these quick questions in your brief, and you will probably will be able to select the best agency. We also recommend you “Google” them and look into the way that they are perceived in the marketplace.