You look at your analytics and hold on for the hordes of site visitors to arrive.
Lots of time later, and your guest blogging efforts have didn’t obtain some traction.
Does it sound familiar?
The trouble with guest blogging is it isn’t a magic bullet for blog growth.
And also several of your guest blog posts will fade into obscurity, and then gather dust on a person else’s blog.
Though the simple truth is that it doesn’t need to be that way.
Nowadays, I’ll teach you the way to gain a competitive advantage over other guest bloggers that are vying for the same attention that you are.
You’ll learn to make your written content stand out, how you can find the proper websites to protect as well as how to get extra customers.
You will also discover 4 blog post types that will significantly increase the visibility of yours.
Ready? Let us dive in!
Where the majority of guest bloggers go wrong (and what happens when you obtain it right)
7 sensible tips to take the strategy of yours from shaky to rock solid
4 types of blog posts which will make you an instant hit
Where many guest bloggers go wrong (and what occurs if you get it right) Guest blogging is hard work, right?!
It takes time, effort, dedication and a smart strategy to create the magic happen.
And that doesn’t mean you should throw in the towel.
It is not hard to write a few guest posts as well as fast jump to the realization that you have wasted your time.
Here is what you have to ask yourself:
Precisely why didn’t it work? And how can I adjust the strategy of mine to succeed?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from 0 to 100,000 buyers, but have you thought about those people that are not operating a software company?
Elna Cain went from zero to a full-time freelance writing cash flow, while just working part-time. And that happened in less than a year, partly thanks to writing guest posts for free.
And back when we first launched UK Linkology a several years ago, I spent a few days writing for some other blogs every month.
The result? We strike 5 figures per month in roughly 5 weeks, mostly due to guest posting on the sites that our target customers visited.
These websites didn’t send us a whole lot traffic, although they did send us very engaged visitors which eventually became clients, who stayed with us for a long time.
(Note: UK Linkology is the company I used to work at, and also left to concentrate on blogging full-time, and then returned as a co-founder previous year).
And now you understand what can happen when guest blogging is done correctly, let’s take a closer look at exactly what you need to accomplish to make the miracle happen!
7 smart tips to take your strategy from shaky to rock solid Some of these tips are quick to execute, and others take more time & a few added tools.
But most of them will help you develop a stellar strategy to take your guest posting initiatives to the new level.
Tip #1 – Contribute to websites that are not a misuse of your time
Here’s the deal:
The majority of blogs you can contribute to aren’t worth the time of yours because they do not get an engaged audience.
So how do you find blogs worth contributing to?
You have to vet each blog so when you’re thinking “should I pitch them holding a guest post idea?” ask yourself these questions:
Do they have an interested audience? Comments are a great sign but seriously consider quality – a load of spam comments are a white flag.
Do they reply to comments? This’s a sign that the blog owner is concerned about engaging with the market of theirs, and the website is active.
Do they properly share their own content? If they do not put time into sharing their personal content, they likely will not invest time which is much sharing yours.
Does my ideal audience align with this particular blog? You need to enjoy an “ideal audience” that you would like to reach, as well as the blogs you contribute to ought to speak to that same audience.
Do they give writers credit & a link to their blog/landing page inside an author bio? You will set a considerable amount of effort into composing content, so the minimum you must find is a byline with a link directlyto the site of yours.
Do they have the risk to get site visitors or are only there too many distractions? A lot of distractions could mean they will not refer so much traffic as a blog with an ultra clean layout. Some of these sites remain worth contributing to because they have engaged audiences and provide great social proof. For sure they will send you less traffic, but the quality is crucial too.
To begin with, you might find that you have to contribute to little blogs. Since larger blogs sometimes request samples of posts you have written for various other websites.
Not generally, but from time to time.
Tip #2 – Use guest posts to build your email list In your author bio, you need to actually link to a landing page where people can download your lead magnet. Or in case you’ve multiple lead magnets, use whichever is the most appropriate. These few considerations will make a difference in your information as they relate to guest post bodybuilding Get More Information https://iguestblog.com. But is that all there is? Not by a long shot – you actually can broaden your knowledge greatly, and we will help you. However, you will discover them to be of great utility in your search for information. However, we always stress that anyone takes a closer look at the general big picture as it applies to this subject. We are not finished, and there are just a couple of very strong recommendations and tips for you.
Don’t do what I did when I first started and simply link to the homepage of mine (which didn’t have an opt in form at the time), and sometimes my Twitter account. *face palm*
To start you will need:
A lead magnet
A landing page
An email provider
Here’s an example of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The principal link goes to this particular landing page, in which readers are able to obtain all of the checklists and publications I have for free to my members.
The page seems something this way (at time of publishing this post, I can make changes every so often):
I used LeadPages* to produce this particular landing page – and it didn’t take long to complete (LeadPages is a paid service that requires a monthly payment).
Though there are a lot of various other resources you can apply for this, check out the posting of mine on landing page plugins for WordPress to master more.
And so what about your lead magnet?
The most effective lead magnets tend to be sandals that solve specific problems.
Mine is fairly broad, but I’ve gone more for overall value.
Do you need to write an enormous ebook or even create 15+ guides? Nope!
You could do a checklist, template, a compilation of energy or maybe something else.
Once it is ready, you can host it using something as Dropbox. After that allow it to be easy for your subscribers to use download by including an url to your confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you need to grow your list using guest blogging – pick the post here.
Tip #3 – Connect before you pitch Blog editors receive countless pitches from people they don’t understand.
So the pitch of yours could possibly be the very best in the world, however, it’s absolutely no guarantee that you’ll land that guest posting opportunity.
Effectively, a terrific pitch helps, do not get me wrong. But wouldn’t you wish to do everything you might to land the opportunity?
Here’s the solution:
People are much more prone to respond in a good way to people they recognize.
This could be as simple as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These’re simply the basics, and in case you’re trying to connect with A-listers in your niche, you will have to get creative. Ana Hoffman’s post on “11 Memorable Ways to be able to Gain An Influencer’s Attention” is an excellent place to start.
But more often than not, the best method to associate with a person is to travel in their inbox as Jason Quey discusses in the posting of his on influencer marketing lessons.
For most, this may be as simple as engaging in a chat by responding to a blogger’s email newsletter.
Do not ask them to do anything, or perhaps pitch them – just engage them in discussion.
This’s just how Ryan Biddulph of Blogging From Paradise first associated with Chris Brogan. And it resulted in all types of good things like shares and testimonials of his products.
The any other reason why connecting first is a good plan is since it forces you to get to understand the blogger that you’ll inevitably pitch.
You will gain a deeper understanding of the types of things they publish and also how they create.
So, you are able to utilize most of this specific understanding that you have developed if you ultimately send them a pitch.
So when you sooner or later write your pitch – it is going to be much better.
When you are ready to pitch, I recommend you check out this article by Karol K. He interviewed 11 blog editors about the most beneficial pitches they’ve already received and also pulled out some good conclusions.
Tip #4 – Reply to every comment To a good deal of us, that has become almost second nature by now.
however, it is crucial because when somebody has taken enough time to leave a meaningful comment, it’s only appropriate to reply if only to thank them. Better yet, add to the discussion and also keep it going.
Even if you end up bringing about a blog in which the owner does not react to comments – you should.
Blog reviews are a fantastic way to figure out from your readers, gain feedback and be familiar with them better.
When it relates to publishing guest posts, 1 of the pet peeves of mine is when the guest blogger does not reply to comments.
If that happens, they won’t get another opportunity to contribute to my blog.
Tip #5 – Market your guest post as you would other posting on your own blog site Don’t simply leave it up to the blogger to get the visitors to your post, or share it on Twitter once in addition to feel that is enough.
Because that isn’t sufficient to get the results you desire.
I’ve seen several bloggers land a great guest blogging business opportunity and barely promote the post of theirs at all.
And sure, the whole concept of guest blogging is to help you achieve a bigger audience. But when you contribute an article to a very popular blog, the normal promotional efforts of yours are going to have a far larger impact.
So control every single marketing method you are able to – the personal network of yours, influence marketing, niche bookmarking sites, email outreach, social networking and all the common things.
Check out my big traffic generation tips article and created your own promotional checklist. There will almost certainly be some niche specific tactics you can use too.
And be sure to consider promotion while you are setting up your guest posts, no matter if you are coming up with topic suggestions to pitch.
You might like to try searching the blog’s URL in something like Buzzsumo to have an idea of what topics get most shares.
Tip #6 – Let the world know Whom you are able to aid as well as How your guest post will show your author bio below it, hence you have to be sure it sends the right message.
For example, in case you’re trying to get freelance writing clients and also you do not mention it in your bio, you’ll struggle to land all new clients.
I have employed a lot of writers for various projects throughout the years, and one of the main ways I’ve seen them is since I have read a few of their posts first, and spotted they have freelance writing providers in the author bio of theirs.
An excellent example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you are able to find David offers freelance writing services, plus he caters to solopreneurs & small businesses.
He mentions WHO he is able to help, HOW he is able to help them, and the specialty of his for good measure.