You look at the analytics of yours and hold on for the hordes of guests to arrive.
Lots of time later, and your guest blogging efforts have failed to achieve any traction.
Does it seem familiar?
The issue with guest blogging is it is not a magic bullet for blog growth.
And some of your guest blog posts will fade into obscurity, only to collect dust on a person else’s blog.
however, the fact remains that it does not have to be that way.
Today, I’ll show you how to achieve a competitive advantage over other guest bloggers that’re vying for the same attention that you are.
You will learn to make your written content stand out, easy methods to find the right sites to help and how to get more clients.
You’ll also discover four blog post types that will significantly increase the visibility of yours.
Ready? Let us dive in!
Where many guest bloggers go wrong (and what occurs when you get it right)
7 sensible ideas to take the approach of yours from shaky to rock solid
Four types of blog posts which will make you an instant hit
Where the majority of guest bloggers go wrong (and what happens if you obtain it the right way) Guest blogging is really hard work, right?!
It’s going to take a, dedication, effort, and time smart strategy to make the magic happen.
And that doesn’t mean you should quit.
It’s easy to write a couple of guest posts and quickly jump to the realization that you have wasted the time of yours.
Here’s what you have to ask yourself:
Why did not it work? And how can I adjust my strategy to be successful?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from zero to 100,000 customers, but what about those individuals that aren’t running a software company?
Elna Cain went from zero to a full-time freelance writing money, while just working part-time. And that happened in less than a year, partly thanks to writing guest posts for totally free.
And back when we initially launched UK Linkology a several years back, I spent a number of days writing for some other blogs each month.
The outcome? We hit five figures a month in about 5 months, primarily on account of guest posting on the websites that our target customers visited.
These web sites did not send us a whole lot traffic, although they did send us very engaged visitors which eventually became clients, who stayed with us for a long time.
(Note: UK Linkology is the agency I used to work at, as well as left to focus on blogging full-time, then returned as a co founder last year).
And now you know what can occur when guest blogging is done right, we need to take a deeper look at just what you have to accomplish to make the magic happen!
Seven smart tricks to take your approach from shaky to rock sound Several of these tips are fast to execute, and others take more time & a few additional resources.
But all of them is going to help you create a stellar technique for taking your guest posting initiatives to the new level.
Tip #1 – Contribute to web sites that aren’t a waste of your time
Here is the deal:
The majority of blogs you could contribute to aren’t well worth the time of yours since they don’t get an engaged audience.
So how do you find blogs really worth contributing to?
You need to vet each blog so when you’re thinking “should I pitch them holding a guest post idea?” contemplate these questions:
Do they have an interested audience? Comments are a great warning but seriously consider quality – a ton of spam comments are a white flag.
Do they reply to comments? This’s a sign that the blog owner cares about engaging with the audience of theirs, and the blog is active.
Do they adequately share their personal content? If they do not put time into sharing their own content, they probably will not spend time that is much sharing yours.
Does my best audience align with this particular blog? You have to enjoy an “ideal audience” that you wish to reach, as well as the blogs you contribute to should speak to that exact same audience.
Do they offer a link and writers credit to their blog/landing page in an author bio? You will put a great deal of effort into writing content, so the minimum you need to get is a byline with a link back to the site of yours.
Do they’ve the risk to get visitors or are only there too many distractions? A lot of distractions may mean they will not refer as much traffic as a blogging site with an ultra-clean layout. Some of these sites remain worth contributing to because they have engaged audiences and provide great social proof. Without a doubt they’ll send you much less traffic, however, the quality is important as well.
At first, you may find that you need to contribute to little blogs. Because larger blogs sometimes request samples of posts you have written for other sites.
Not generally, but sometimes.
Tip #2 – Use guest blog posts to build the email list of yours In the author bio of yours, you need to actually relate to a landing page where readers can download your lead magnet. Or if you’ve a couple of lead magnets, use whichever is the most appropriate. Has what you have found added to your prior knowledge? guest post definition page https://iguestblog.com is a massive area with many additional sub-topics you can read about. You can find there’s much in common with topical areas directly resembling this one. At times it can be tough to get a clear picture until you discover more. So what we suggest is to really try to discover what you need, and that will usually be determined by your circumstances. You will discover the rest of this article contributes to the groundwork you have built up to this point.
Don’t do what I did when I began and just link to my homepage (which didn’t come with an opt in form at the time), in addition to sometimes my Twitter account. *face palm*
To get started you’ll need:
A lead magnet
A landing page
An email provider
Here is an example of the author bio of mine on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The principal link goes to this particular landing page, where readers can obtain all of the checklists and publications I offer for free to my members.
The page looks something this way (at time of writing this blog post, I make changes every so often):
I applied LeadPages* to develop this particular landing page – which didn’t take long to do (LeadPages is a paid service that will require a monthly payment).
Although you will find a number of other resources you are able to apply for this specific, check out the posting of mine on landing page plugins for WordPress to study more.
And so what about your lead magnet?
The top lead magnets usually be sandals that solve specific problems.
Mine is reasonably broad, but I have gone more for general value.
Do you have to write a huge ebook or even create 15+ guides? Nope!
You might do a checklist, template, a collection of energy or perhaps something else.
Once it is ready, you are able to host it using one tool like Dropbox. Next ensure it is simple and easy for your subscribers to print on download by adding a hyperlink to your confirmation page & your welcome email.
Sue Anne Dunlevie wrote an excellent post outlining all you need to grow your list by using guest blogging – choose the post in this case.
Tip #3 – Connect before you pitch Blog editors acquire countless pitches from people they don’t know.
So your pitch could possibly be the best in the planet, although it’s no assurance that you’ll land that guest posting opportunity.
Effectively, an excellent pitch helps, don’t get me wrong. But wouldn’t you wish to do everything you might to land the opportunity?
Here is the solution:
Individuals are a lot more prone to react in a good way to folks they recognize.
This may be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social networking statuses
Replying to email newsletters These’re just the basics, and in case you’re attempting to connect with A-listers in your niche, you’ll have to get creative. Ana Hoffman’s post on “11 Memorable Ways to be able to Gain An Influencer’s Attention” is an excellent place to start.
But more often than not, the most effective way to associate with a person is to travel in the inbox of theirs as Jason Quey discusses in his post on influencer marketing lessons.
For some, this is often as simple as doing a conversation by answering a blogger’s email newsletter.
Don’t ask them to do anything, or pitch them – just engage them in conversation.
This’s exactly how Ryan Biddulph of Blogging From Paradise first associated with Chris Brogan. And it led to all sorts of excellent stuff like shares and testimonials of the products of his.
The other reason connecting first is a good idea is since it forces you to have to learn the blogger that you’ll eventually pitch.
You’ll gain a deeper understanding of the types of topics they publish and also how they write.
So, you are able to utilize all of this particular comprehension that you’ve established if you eventually send them a pitch.
So when you eventually write the pitch of yours – it is going to be more effective.
When you are ready to pitch, I suggest you look at this post by Karol K. He interviewed 11 blog editors about the best pitches they have previously received and also pulled out some good conclusions.
Tip #4 – Reply to every single comment To a lot of us, this is now almost second nature by now.
Though it is vital because when someone has taken enough time to keep a significant comment, it is just right to reply in case only to thank them. Better yet, contribute to the discussion and also keep it going.
Even in case you end up bringing about a blog where the owner does not respond to comments – you ought to.
Blog comments are a good way to figure out from the readers of yours, gain feedback and get to know them better.
When it relates to publishing guest posts, 1 of my pet peeves is if the guest blogger does not reply to comments.
If that occurs, they will not get one more opportunity to contribute to the blog of mine.
Tip #5 – Promote your guest post as you would any other posting on your own personal blog Don’t simply go out of it up to the blogger to get all of the traffic to the post of yours, or share it on Twitter once and also assume that’s enough.
Because that isn’t enough to get the results you desire.
I’ve seen several bloggers land an excellent guest blogging opportunity and barely promote their post at all.
And sure, the full concept of guest blogging is to help you reach a larger market. But when you contribute an article to a very popular blog, your normal promotional efforts will have a much larger impact.
So leverage each marketing strategy you can – the personal network of yours, influence marketing, niche bookmarking sites, email outreach, social networking and the majority of the typical things.
Check out my major traffic generation tips post and developed your own promotional checklist. There will most likely be certain niche specific tactics you are able to use also.
And be sure to give some thought to promotion while you’re planning your guest posts, regardless if you’re coming up with topic suggestions to pitch.
You could also try searching the blog’s URL in one tool like Buzzsumo to have an idea of what subjects get the most shares.
Tip #6 – Let the world know The person you are able to assist and How your guest post will show your author bio below it, hence you have to be sure it sends the appropriate message.
For example, in case you are working to get freelance writing clients and also you don’t mention it in your bio, you will find it difficult to land all new clients.
I’ve hired a great deal of writers for a number of tasks through the years, and one of the primary ways I’ve discovered them is since I have read through a few of their posts first, and spotted they offer freelance writing companies in their author bio.
An excellent example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you can see David offers freelance writing services, as well as he caters to small businesses and solopreneurs.
He mentions WHO he is able to help, HOW he can help them, and his specialty for good measure.