Webmasters who own PBNs engage in covert activity. They need to conceal their network from prying eyes. As a result, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. This way, their clients competitors can`t see what they`re doing.
It`s all pretty clever, however the clients of these PBN owners put a great deal of faith in their capability to cover their tracks. If, for reasons unknown, those tracks aren`t covered adequately, then those PBNs could easily get discovered as well as their backlinks is going to be worthless. Remember also that the way in which PBN owners block bots from crawling their website is by updating the robots.txt file. But there`s no written law saying any company must obey what`s within the robots.txt file!
Worse, bots can easily see what`s within the robots.txt file. If it seems like the web page is blocking lots of bots from crawling, which may in and of itself be considered a sign to Google the site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to get worthless.
Individuals who own PBNs aren`t managing a charity. You`re going to need to purchase seo backlinks. Exactly how much will you pay? That depends on the standing of the PBN owner and whether or not you`ve got both hands on a discount code. In general, expect to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from the different domain on the PBN.
In return for the cash, you`ll frequently get simply no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you`ll just get a listing of domains which include your links with TF/CF info for each domain.
One more reason to test PBNs and acquiring backlinks: it`s frequently the case that they`re run by a single person that has almost no free time. Consequently, the PBN webmaster creates content for you personally by just spinning existing content on the web. If you`re not familiar with the thought of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the internet and use software to paraphrase it. That`s how they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s often the case that spun content looks like something written by a kid in Kindergarten. If Google detects poor grammar within the article that links back to your site, you are able to bet it will devalue the web link. When that happens, you won`t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you buy will usually wind up in a write-up that just has about 300-350 words. Put simply, PBN owners just do enough to help you get a little bit of link juice. That doesn`t look authentic, plus it probably isn`t likely to fool Google for considerably longer. Keep in mind that you`ll rdvenf much better SEO benefits with longform content, which can be rarely offered when you purchase backlinks.
We`ve already highlighted a couple of methods Google can determine should you be buying backlinks. First, it could see if the site is wanting to pay for its tracks digitally. Second, it might get on the spun content.
There are many methods Google knows, though. As an example, some of your backlinks may not be relevant. If you purchase a backlink on a website that handles pets plus it points to your site that`s all about auto repair, Google`s algorithm will realize that. The backlink won`t appear right.
Also, in the event you go cheap and buy backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can find a vendor that`s selling backlinks, so can Google.